Matchroom Boxing has officially stepped into the sportswear space.
The global promotional powerhouse today unveiled its new Matchroom Apparel range, marking a major lifestyle expansion for the brand under the watch of chairman Eddie Hearn.
Available to buy worldwide now via the Matchroom Boxing store, the premium collection launches in time for Christmas and is already being positioned as a must have for fighters, fans, and fitness enthusiasts alike.
Built for Performance and Everyday Wear
Designed by Brotherwolf founder Padraig Whelehan, the new Matchroom Apparel line focuses on clean design, movement, and versatility.
The collection is made for all genders and engineered for unrestricted motion. Soft, stretchy, and breathable fabrics sit at the core of the range, delivering comfort on high output training days while remaining sharp enough for everyday wear.
This is not novelty merchandise. It is a streamlined training essentials range built with performance in mind.
Eddie Hearn Delivers on a Long Tease
Matchroom Sport chairman Eddie Hearn has been hinting at the apparel launch since the company rebrand earlier this year, and he made no secret of his excitement as the range finally went live.
“I have been teasing this ever since our Matchroom Boxing rebrand back in the summer, so I am delighted it is finally available to buy,” said Hearn.
“Fans and fighters alike will love it. It is stylish, smart and it is the perfect stocking filler for the festive season, with even more exciting products set to drop throughout 2026.”
A Dream Collaboration for the Lead Designer
For Padraig Whelehan, working with Matchroom represented more than just another project.
“I am thrilled to work with Matchroom Boxing on their new range,” said Whelehan.
“I’ve been a huge fan of Matchroom since I was a kid, so being able to collaborate with the team on this project was an absolute dream come true. It’s a brand I’ve always admired, and to now play a small part in what they’re building is something I’m really proud of.”
Whelehan also highlighted the natural alignment between his creative vision and the Matchroom brand.
“As a designer and creative from Ireland who founded Brotherwolf, I’ve always gravitated toward brands with real substance and a story. Matchroom has that in abundance, which made this partnership feel natural from day one.”
More to Come in 2026
This launch represents just the first phase.
Matchroom has confirmed that additional apparel drops are planned throughout 2026, signalling a long term commitment to the lifestyle and performance wear space rather than a one off release.
For a company that already dominates fight promotion, broadcasting, and global events, Matchroom Apparel feels like a logical next move.
And judging by the early response, it is one that is likely to land cleanly on target.
