Matchroom Boxing has announced a new official partnership with The Ten Percent Club, one of the most in demand supplementation brands across global professional sport.
The agreement sees The Ten Percent Club come on board as Matchroom Boxing’s Official Supplement Partner, strengthening the promotion’s growing focus on performance, recovery and wellbeing across its operations.
Fight Day 5k Partnership Begins in East London
As part of the collaboration, The Ten Percent Club will support Matchroom Boxing’s popular Fight Day 5k community runs, beginning next Saturday in East London.
The event is expected to attract hundreds of runners taking to the streets ahead of the highly anticipated The Ring Unfinished Business event at Tottenham Hotspur Stadium.
Supporting Matchroom From HQ to Global Events
Beyond event activation, the partnership will see The Ten Percent Club continue to support Matchroom Sport chairman Eddie Hearn on his personal wellness journey, while also ensuring every member of the Matchroom HQ team has access to premium supplementation tailored to the demands of a fast paced global schedule.
The deal also grants The Ten Percent Club official partner rights, alongside video content commitments, ongoing social media collaboration, and joint media and live event engagement with Matchroom Boxing platforms.
Eddie Hearn Praises Natural Fit Partnership
Eddie Hearn believes the collaboration was a natural step forward.
“We’re delighted to announce this new partnership,” said Hearn.
“Personally, their supplements have helped me immensely with my own wellbeing. Since taking The Ten Percent Club products, it has completely changed my recovery for the better. I’m training every day and now I feel like I can suitably take on the world.”
“It was a natural fit to bring The Ten Percent Club on board as our Official Supplement Partner at Matchroom. This is a really exciting collaboration.”
A Brand Built on Performance and Precision
Founded in 2022 by owner Luke O’Reilly, The Ten Percent Club is built on a unique blend of technical precision and elite sport understanding.
O’Reilly’s journey began with an engineering background before transitioning into professional football, where his focus on health, productivity and performance led him to explore the power of natural supplementation.
Driven by a desire to optimise both physical output and mental clarity, O’Reilly developed a brand rooted in quality, effectiveness and real world application.
Shared Ambition at the Core of the Deal
For O’Reilly, the alignment with Matchroom Boxing represents a major milestone.
“The partnership aligns immaculately,” he said.
“Matchroom Boxing is recognised globally and that’s where my ambitions lie with the brand.”
“The fact this partnership has happened so organically is testament to the products we offer. Eddie and Kai Peacock, Matchroom’s Head of Wellbeing, tried these products independently and saw how effective they were and how positively they impacted their lives.”
“That is why they reached out to discuss a partnership. Matchroom could have chosen from a long list of larger supplement brands, but they chose us, and that is the biggest compliment we could be paid.”
With shared values, global reach and performance driven ambition, the partnership signals another smart move by Matchroom Boxing as it continues to evolve beyond fight night.
