Immortalizing the Fight of the Century: Limited Edition ‘Ring of Fire’ Watch Unveiled

In an unprecedented collaboration, BigTime Creative Shop and luxury watchmaker Jacob & Co have designed a limited edition timepiece to celebrate and immortalize the ‘Ring of Fire’ boxing match between Tyson Fury and Oleksandr Usyk. This extraordinary partnership not only marks a historic event but also aims to raise funds for the Make-A-Wish foundation, benefiting children with critical illnesses.

An Unforgettable Tribute

The fight between Fury and Usyk is already being heralded as a monumental event in boxing history. To ensure its legacy endures, H.E. Turki Alalshik commissioned BigTime Creative and Jacob & Co to create a unique watch named after the fight itself, the ‘Ring of Fire.’

Crafting a Masterpiece

BigTime Creative Shop, known for pushing the boundaries of traditional design, teamed up with Jacob & Co to bring this vision to life. The result is a stunning 50mm rose gold watch, featuring 10mm figurines of the fighters meticulously crafted and encased in a sapphire crystal arena. The design is completed with a double-axis flying tourbillon and a WBC belt-colored dial, creating a dynamic and captivating display.

“For us, ideas always come first. This is reflected in the stunning watch designed by Jacob & Co, guided by the BigTime Creative Shop team to ensure our concepts are effectively conveyed across all mediums,” said Mohammed Sehly, CEO of BigTime Creative.

A Timeless Work of Art

Rayyan Aoun, CCO of BigTime, shared his enthusiasm for the project: “This timepiece is truly a timeless work of art. Working with Jacob & Co to bring it to life has been both an honor and an exhilarating experience. Such opportunities are exceedingly rare, if they occur at all.”

A Rare Collectible

Securing one of these watches is no easy feat. Jacob & Co are producing only three pieces: one for Tyson Fury, one for Oleksandr Usyk, and a third to be auctioned off by Sotheby’s. The proceeds from this auction will benefit the Make-A-Wish foundation, supporting their mission to grant wishes to children living with critical illnesses.

For boxing fans and watch collectors alike, the opportunity to own this piece of history is as thrilling as the fight itself. Those lucky enough to attend the bout on Saturday, May 18th, might just catch a glimpse of this extraordinary watch, a symbol of a truly historic event.


With its perfect blend of artistry and functionality, the ‘Ring of Fire’ watch stands as a testament to the collaboration between BigTime Creative Shop and Jacob & Co, immortalizing one of the most significant boxing matches in history and supporting a noble cause.

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