Matchroom Sport has announced a groundbreaking global partnership with the renowned sports marketing agency, Pitch International. This landmark deal includes a significant investment from Pitch International, creating a strategic alignment between these pioneering sports entities.
Future-Proofing a Global Leader
This new alliance is set to secure Matchroom’s position as a global market leader in sports, focusing on international media rights, global events, and major sponsorships across the Matchroom Group portfolio. This includes Matchroom Boxing, the Professional Darts Corporation, World Snooker, and Matchroom MultiSport.
As part of this historic agreement, Pitch International will acquire a minority stake in Matchroom Sport, while the founding Hearn family retains majority control.
A Legacy of Excellence
Founded in 1982, Matchroom Sport has grown to promote over 600 event days and produce more than 2400 hours of original programming annually worldwide. Over the past four decades, it has become one of the largest suppliers of sports content globally.
Pitch International, established in 2004 by Paul McGrath and Jon Owen, is known for its expertise in global media rights, sports event management, sponsorship advisory services, and the production of acclaimed sports films and documentaries.
Leaders Speak Out
Eddie Hearn, Chairman of Matchroom Sport, expressed his enthusiasm: “I am delighted to welcome Pitch International to the Matchroom family. When my Dad founded our business over 40 years ago in a snooker hall in Romford, Essex, we never expected to be in this position today as a global leader in sports promotion and events. Today, he stands as a proud President as we plan for sustained success and continued global growth across Matchroom Sport. As our company continues to evolve, Pitch International’s investment will help us unlock many more exciting milestones and, ultimately, enhance our formidable reputation as market leaders and innovators.”
Barry Hearn OBE, President of Matchroom Sport, added: “This unique partnership with Pitch International heralds a momentous day for Matchroom – and it lays the foundations for our future growth and success. For over 40 years we have changed the game beyond my wildest expectations. I am confident that now, with this significant investment, our family business will be propelled to greater heights as we bring the best talent together to deliver world-class events and unrivaled entertainment to sports fans for many more years to come.”
Oliver Slipper, Executive Chairman of Pitch International, shared his excitement: “I have worked with Matchroom for over 20 years and have the utmost respect for the incredible business they have built. Together, this deal strengthens both Pitch International and Matchroom. I am excited to work together to create new sports events, further globalize our respective audiences, and continue the outstanding growth both companies have achieved in the last decade.”
Looking Ahead
This partnership sets the stage for continued innovation and growth for both Matchroom Sport and Pitch International, promising an exciting future filled with world-class sports events and unparalleled entertainment for fans around the globe.
Stay tuned for more updates and developments as Matchroom Sport and Pitch International embark on this exciting new journey together.
