Queensberry Promotions has finalized a renewed commercial agreement, announcing the extension of its partnership with the multi-award-winning digital business lender, Fleximize. This continued collaboration ensures the UK-based financier will be a key sponsor for the upcoming heavyweight clash, ‘All or Nothing’ – Joseph Parker vs Fabio Wardley, scheduled for Saturday, October 25th, at The O2 in London.
The continuation of this partnership signals a growing relationship between the world of elite boxing and the financial sector, leveraging the massive visibility of a globally broadcast event, live worldwide on DAZN.
The Business of High-Stakes Sport
Fleximize’s mission centers on empowering small and medium-sized businesses (SMEs) across the UK with fast and flexible business loans. Since its launch in 2014, the company has lent over £580 million to UK SMEs, validating its successful approach to business support.
This sponsorship is not a standalone deal; it builds directly on a successful prior collaboration for Fabio Wardley’s last outing—a dramatic 10th-round knockout of Justis Huni at Portman Road in June. The brand recognizes the shared values between a high-growth business and a top-tier athlete.
Peter Tuvey, CEO and Co-Founder of Fleximize, articulated this synergy perfectly, stating:
“We’re thrilled to extend our partnership with Queensberry and support such a high-profile event. Whether in the ring or in business, success comes from preparation, support, and growth – which is exactly why this is the perfect fit for us.”
A Platform with ‘Massive Implications’
For Queensberry, the extended partnership with an institution like Fleximize provides important validation of the promotional company’s ability to deliver a broad, engaged audience. The chosen event—Parker vs. Wardley—guarantees maximum exposure.
This fight is arguably one of the most consequential domestic-international matchups the heavyweight division can offer outside of a unified title bout. Joseph Parker, the former WBO World Champion, is currently on a scorching streak, having recently vanquished giants like Deontay Wilder, Zhilei Zhang, and Martin Bakole. Meanwhile, Fabio Wardley faces his ultimate litmus test against the former champion, putting his explosive power and undefeated record on the line.
Frank Warren, Queensberry Founder, emphasized the magnitude of the event as a commercial vehicle:
I am delighted to build on our already growing relationship with Fleximize by signposting their hugely successful services to businesses at a landmark boxing event, such as this heavyweight showdown… which has massive implications for the division. The eyes of the boxing world and far beyond will be on this event and I would like to extend my gratitude to Fleximize for their support of it.
The partnership’s focus is clear: linking the ambition and drive necessary for a small business to succeed with the relentless pursuit of victory displayed by elite heavyweights. The Joseph Parker vs Fabio Wardley showdown, a true ‘All or Nothing’ contest, takes place at The O2, London, on Saturday, 25th October, live on DAZN, with Fleximize firmly in the corner of this high-profile promotion.
